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Herc Rentals – Corporate Annual Report Shoot

Herc Rentals was previously known as Hertz Equipment Rental Corporation a pioneer and leader in the industrial equipment rental industry. This assignment was create images for their 2016 Annual Report. The shoot took place over one day at one of their Florida locations. Attached are some images from the shoot as well as the tears from the front and back cover.

Cover shot from the Herc 2016 Annual Report

Rear Image from the 2016 Herc Annual Report


Thomas Winter is a Florida based photographer specializing in Corporate and Industrial Photography.